Bloggers can attract huge traffic to their website by using two search results: Organic and Non- Organic. Organic search results are the listings that occur in Google Search because of showing huge relevance to the users' search content. In comparison, non-organic search results are completely related with pay per click mechanism of advertising. Even if you can draw the attention of a huge customer base towards your website, it doesn't mean that organic search is no longer required. Here are the top 4 reasons which will inspire you to use Organic Search listings frequently.
Organic search is considered better when it comes to rendering pertinent traffic. However, paid search ads are suitable only for conversions and not traffic delivery wholly. With the integration of organic and non-organic search results, you will see astonishing results for your blog/ business in the meanwhile. Along with providing a huge return on investments, this deadly combination will also improve your visitors' traffic.
Having No Authority
We all rely on social media platforms like Facebook, Twitter, Pinterest, etc., to establish lots of online traffic towards our website. When we are dependent on sources beyond our control, a single adverse move taken by them can destroy our online traffic overnight. With the help of organic search, you can at least mend some issues related to traffic replacement and increase advertisement expenses.
Overall Online Visits
By using Facebook or Pinterest, we successfully create online traffic for at most a couple of pages. Sadly, there is no great impact on the website's overall traffic. Even if you are going for paid ads, you will be able to generate revenues only for the short- term. It allows visitors to visit your web page once, but it doesn't give them a solid reason to keep on returning to your site again and again.
In conducting the organic search, choosing keywords per your customers' requirements should be your core objective. According to experts, organic search results promise higher retention rates to online visitors. Implementing both organic and paid media in the right manner can channel your blog's success indeed.
Levels of Investment
As the name suggests, Paid sources are going to be in your favor unless you keep on spending numerous bucks from your pocket. Once you miss it intentionally or unintentionally, you will be seeing an instant decline in your traffic. Luckily, the case of organic search is entirely different. It enables people to search for your website if they end up having a wonderful experience on the first go. Plus, you can enjoy an 'organic holiday' by investing your money (that was supposed to be used for organic search) in other beneficial activities without worrying about the consequences.
The organic search is advantageous for both beginners and established bloggers. At some point in time, we all face some twists and turns in our life. The same is the case with bloggers. If the online traffic showed sky-rocketing results in one day, the same doesn't need to happen in the future. However, to ensure that this keeps on happening frequently, it is highly suggested to use organic search results.