One of the main reasons social media is considered so important for SEO is that more and more people are getting connected to sites such as Facebook, Twitter and LinkedIn. Hence, if you want to get maximum traffic for your website, you need to consider social media as your best friend and implement the latest strategies.
Let us start with Facebook because a recent study has indicated that people, on average, are spending fourteen minutes daily on Facebook. It means there is a huge potential waiting to be explored and converted into potential buyers for your products and services.
Concentrate on content rather than fan following
The foremost important thing to concentrate on is content. You need to post something unique, informative, and engaging and something which has the capacity of going viral. The fan following, also called "likes," will automatically rise, and most importantly, it will be genuine likes. People these days are busy getting more and more likes, and they forget to post good content. Hence, the choice is yours, and you should make full use of the available resources.
Reply to every comment and see the magic happen.
Whenever you post something on Facebook, there are complete chances that comments will also be made. It would be best to make sure that every comment is replied to. It doesn't matter if it is a negative comment or a positive comment. Once you develop a habit of responding to each comment, you will see that people appreciate it. This will also help increase engagement with the followers, and a positive impact will happen.
Encourage visitors to do some action.
In SEO terms, it is called a "call to action." If you encourage visitors to reply to the question you raised or post a quiz to participate, people will follow you more. You can post 2 to 3 things in a day, and after a week, you will see the number of people logged into your profile touching a new high.
Post during specific times of the day and week
Research has proved specific times and weeks when user engagement is relatively high. Days such as Wednesday, Friday, and Saturday are considered the best time to post something. Moreover, early morning hours and late evening hours should be considered for posting on Facebook.
These were some of the best strategies to implement while operating your Facebook account. Apart from these points, you can also think of posting 3-min videos, infographics, and the tip of the day to encourage more engagement.
It would be best if you also had a bit of patience because things are not going to change all of a sudden. After implementing the above-said points, it may take 2 to 3 weeks or even a month to get positive results. But the results that you are going to get will be long-lasting.